This summer, Procter & Gamble (P&G) and Communities In Schools kicked off the second-annual GIVE Education “School the Nation” campaign designed to increase awareness of America’s dropout crisis, and enable thousands of mentors across the country to support and encourage at-risk youth to graduate to a brighter future.

Matthew McConaughey, founder of the j.k. livin foundation, lent his voice to highlight the importance of mentorship. More than 1.2 million students drop out each year – one every 26 seconds. One-third of high school students, including half of all minority students, fail to graduate in time. If the graduation rates and college matriculation of male students (alone) increased by just five percent, it could lead to combined savings and revenue of almost $8 billion each year by reducing crime-related costs.

Communities In Schools empowers students to stay in school and achieve in life by providing them with crucial community resources that are tailored to local needs through school-based mentors known as site coordinators. The thousands of mentors within Communities In Schools’ network work with 2,700 schools and approximately 13,000 community partners – including McConaughey’s j.k. livin foundation – to serve nearly 1.26 million young people and their families every year.

In Los Angeles, CIS and j.k. livin have partnered to provide an important service to at-risk teens at Venice and Hamilton High School. j.k. livin’s fitness and wellness program runs twice a week for two hours at both high schools, fulfilling CIS’s Third Basic to give students a healthy start and a healthy future. CIS students enrolled in j.k livin gain confidence, improve their attitudes and learn self-reliance, all while improving their fitness and health. Some have lost weight to reach a healthier size. Some have achieved their goal of finally joining a school sports team.  And many have started making more informed choices about what to eat and drink. But these students have also demonstrated improvement outside of the program; CIS of Los Angeles site coordinators have seen improved grades, attendance, and behavior among the students they have referred to j.k. livin’s after school program.

At the kick-off event, McConaughey led a handful of j.k. livin students through exercise drills, including jump roping and holding a plank for a minute. “I created the j.k. livin foundation so we can help children make positive and healthy changes in themselves and the world around them – and at the most basic level for many, that starts with graduating high school,” said McConaughey. “I am a firm believer in the power and necessity of mentorship, and by teaming with GIVE Education, we’re ensuring that people learn about the inspiring and effective work mentors are doing across the country to combat the dropout crisis.”

Consumers can easily help “School the Nation” when they Buy, Give and Get. By simply purchasing $25 worth of select P&G products, consumers will get a $5 rebate by mail, and P&G will give $5 to Communities In Schools on their behalf. Last year, GIVE Education raised more than $500,000 for Communities In Schools to help deliver much-needed resources to students and their families, including mentoring, tutoring, individual or family counseling, health services, food bank access, college visits and more.

To learn more about the rebate, including participating brands and how to redeem, visit